Brand identity for IMS — a non-profit organisation supporting local media in countries affected by armed conflict, human insecurity and political transition. Across four continents, IMS help strengthen professional skills and ensure that media can operate under challenging circumstances.

Our work also involved brand strategy, art direction and design of different applications. Throughout the identity we make references to the core of journalism through the strong use of ‘black ink’, a key tool for human communication for thousands of years. For clarity we proposed to change the organisations name to their acronym, allowing for easier use in the vast range of languages IMS operates.

The logo marque is a direct graphic visualisation of sound waves when pronouncing IMS. Functionally, the marque represents dialogue, symbolising freedom of expression.

In collaboration with Troels Faber / NR2154

Scope of work
Brand identity
Brand strategy
Art direction
Printed matter
Website design

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