Changes is Arild Links third collection — jewellery made from destructed illegal firearms (Humanium Metal) and recycled PET. The founding principle being the re-purpose of already existing resources, rather than producing from new. Arild Links partnership with The Non-Violence Foundation Project means that for every product sold a donation is made to support communities suffering by gun violence and contribute to awareness.
To launch Changes jewellery I created a campaign driven by a core message — ‘Rooted in the spirit of the materials’. Working with photographer Linus Morales we developed a raw art direction, shooting on 35mm film. The campaign sits in contrast to the fine jewellery industry.
Photography by Linus Morales
Film by Ola Krondahl
Scope of work