Changes is Arild Links third collection — jewellery made from destructed illegal firearms (Humanium Metal) and recycled PET. The founding principle being the re-purpose of already existing resources, rather than producing from new. Arild Links partnership with The Non-Violence Foundation Project means that for every product sold a donation is made to support communities suffering by gun violence and contribute to awareness.  

To launch Changes jewellery I created a campaign driven by a core message — ‘Rooted in the spirit of the materials’. Working with photographer Linus Morales we developed a raw art direction, shooting on 35mm film. The campaign sits in contrast to the fine jewellery industry. 

Photography by Linus Morales
Film by Ola Krondahl

Scope of work
Art direction
Campaign
Lookbook
Film

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