Svensson are an independent clothing brand from Sweden. Known for their simple and elegant Scandinavian design sensibilities, and use of high quality materials and manufacturing techniques. Their aim is to make clothes for the non-consumer, focusing on high quality garments with an extremely long lifespan.
Svensson had been established for 15 years, at that point they want take stock and bring focus back on their core values. I consulted in that process highlighting a 'measure twice, cut once' mentality, which I then used as inspiration to evolve the Svensson brand elements and applications.
A large part of my work was to establish the Svensson photograph direction, instills modern sensibility with less surface.
Product photograph by Ian Bennett
Model photography by Jens Nordström
Scope of work
Ian Bennett — Design & Art Direction