Art Direction and design of Malmö SymfoniOrkester’s 2019–20 launch, featuring the arrival of a new chief conductor, Robert Trevino. 

The musical theme for the season was 'Transitions & Revolutions', which emphasises the changes in musical history. The theme was manifested visually as colour gradients.

The arrival of Trevino marked a big change for MSO, both culturally and musically. We shot Trevino as a series of colour gradient portrait, drawing emphasises on his leader-like stature to bring 'symphonic music in a new light'. As conductors are one of very few who perform with their back to their audience, we launched Trevino with an image of the back of his head.

A season programme catalogue was produced, as well as a range of marketing collateral from ads, posters to graphics for online and social media platforms.

In collaboration with Joakim Sjögren
Photography by Johan Sundell

Scope of work
Art direction
Campaign concept
Catalogue design
Campaign material

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