Art Direction and design of Malmö SymfoniOrkester’s 2019–20 launch, featuring the arrival of a new chief conductor, Robert Trevino.
The musical theme for the season was 'Transitions & Revolutions', which emphasises the changes in musical history. The theme was manifested visually as colour gradients.
The arrival of Trevino marked a big change for MSO, both culturally and musically. We shot Trevino as a series of colour gradient portrait, drawing emphasises on his leader-like stature to bring 'symphonic music in a new light'. As conductors are one of very few who perform with their back to their audience, we launched Trevino with an image of the back of his head.
A season programme catalogue was produced, as well as a range of marketing collateral from ads, posters to graphics for online and social media platforms.
In collaboration with Joakim Sjögren
Photography by Johan Sundell
Scope of work