Fritz Hansen are known globally for designing iconic Danish furniture, most notability the Egg, Swan and Series 7 chairs by Arne Jacobsen, PK22 chair and PK80 daybed by Poul Kjærholm.
My role was to art direction and design the Fritz Hansen catalogue with a focus on a heritage of modernist design principles. I formed a foundation of strict grids and tight design principles to create a classic yet modern Scandinavian style.
The catalogue had a continuous print run for eight years.
Scope of work